Pokemon Go is a rising mobile game which let players to catch pokemon at specified locations. This provides motivations for people to move around, have fun and enjoy the benefits of physical activity. Since the public adoption of Internet, the increasingly addictive websites/apps are often depicted as the cause of reduced physical activities and the damages to human bodies. Pokemon Go game has changed. Players often reports that they can easily reach their daily exercise goal with a little bit playing.
From innovation perspective, the interesting question is what is new? Geographic active app is not entirely new, for example, four square, waze, yelp allow users to write reviews, feedbacks, report findings on the mobile devices. Mobile game is also not new. What is new is the integration among mobile gaming, augment reality and geographic activity. These ingredients altogether create a compelling user experience with very high return rate.
However, none of these technologies are strictly proprietary, we can expect in near future, augment reality games will comprise a bigger share of the gaming market as well as mobile Internet attention.
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