Wechat is a popular online chatting software/service made by Tencent. It has a few novel features which enables people to engage with each other in a new ways.
The first feature is called moments. The moments features enables customers to post microblogs with pictures, very similar to twitter or weibo. The difference is that by default the momments are only visible to the "friends" of the customer. In some sense, it is a private twitter.
The second feature is called group. In the wechat groups, customers can chat real time with groups of authorized people. This groups are typically focused on specific topics or tied with specific groups of people, such as alumni from the same school. These natural grouping enhances the trust among the users.
The third feature is called voice messaging, similar to voice mail, it enables people to chat by sending voice messages to each other in real time.
These three features enables powerful new ways to get people engaged and communicate.
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